With Christmas coming, Director of Strategic Planning Shipra Chauhan asks why more brands don't put the same effort into holidays that are meaningful to a multicultural population.
Produced by TBWA\Media Arts Lab, the "Shot on iPhone 11 Pro – Hockey Tape" spot was embraced by Canadians this year.
The digital-first strategy, including a partnership with DAZN, helped engaged different targets from stargazers to sports fans.
In the early days of the pandemic, Juniper Park\TBWA and the Canadian Women’s Foundation introduced a new initiative to help women trapped at home with an abusive partner.
New initiative from the Canadian Women's Foundation and Juniper Park\TBWA seeks to bring awareness to the ongoing risk of increased gender-based violence during the pandemic.
The Nissan United agency team used data obtained through Nissan and Omnicom’s Omni data platform to identify consumer interests, develop target audiences and guide media spend across channels.
Each week Best Ads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
Debut Magazine ED\GE Explores Wellness, from Sleep to Sex to Silence; Releases 10 Wellness Cultural Shifts Accelerating and Emerging from COVID-19.